"Care Food: A Bite of Happiness in Every District 2025" - "Happy Meals for Parents" Promotion Campaign: Invitation for Partners

CareFood
Mar 18
2 min read

The Hong Kong Council of Social Service (HKCSS) has been actively promoting the development of Care Food, connecting various stakeholders through collaborative efforts to build a robust and sustainable Care Food ecosystem. Following the widespread recognition of last year's "Care Food: A Bite of Happiness in Every District 2024," we are excited to launch this year's edition—"Care Food: A Bite of Happiness in Every District 2025." Through a series of community education and promotional activities, we aim to unite Care Food partners and organizations, fostering capacity building and collaboration to provide diverse Care Food options across all districts. Our goal is to help individuals with swallowing difficulties rediscover the joy of dining, ensuring everyone can enjoy "a good meal."

The launch ceremony for "Care Food: A Bite of Happiness in Every District 2025" is tentatively scheduled for early May. We cordially invite representatives from all sectors to attend and participate in our "Happy Meals for Parents" promotion campaign, timed to coincide with Mother's Day and Father's Day.

The "Happy Meals for Parents" campaign encourages Care Food suppliers—including product manufacturers, import agents, and restaurants—to offer public discounts on Care Food-related products and services from late April to June (tentative). These may include discounts on pre-packaged Care Food items, tools for preparing Care Food, or dining-out experiences with family and friends. The initiative aims to raise public awareness of Care Food, enabling individuals with swallowing difficulties to enjoy diverse meal options while advancing the development of the Care Food sector.

As a special incentive, suppliers and restaurants that confirm their participation in the "Happy Meals for Parents" campaign early will enjoy the following promotional opportunities during the launch ceremony:

Care Food Spotlight: A 1-minute on-stage presentation to introduce your company's services and products to attendees, leveraging the event's broad reach for greater exposure.
Exhibition Area: A dedicated space at the launch venue to showcase your services and products, allowing guests and the public to engage directly with your brand and explore business opportunities.

If your company is interested in participating in the "Happy Meals for Parents" promotion, please complete the online form by Tuesday, March 25: https://forms.gle/aJZWCVXFnwYa7CD68. This will allow us to compile information and disseminate it to the public.

For inquiries, please contact the Care Food Task Force at: